The Importance of Marketing is Outlined in the Staircase Marketing Concept

The power of the internet is the ability to communicate across multiple boundaries to individuals anywhere. The real question then as a marketer is, what is your message and how to structure it effectively to be heard? Sure you can offer an ethical bribe, providing free stuff on your site to gather names, an effective way to get people to opt-in to your list, but after awhile, free stuff has the value of – well free. Many people have multiples of free stuff on their hard-drives getting used sparingly, or most likely, forgotten.

Aren’t you glad to have the free stuff on yours?

To better understand laying out your marketing plan, define it with a unique marketing term, one that can be very identifiable and understandable. “Staircase Marketing Concept” is an effective marketing term that is simple to understand. To follow, think of a staircase, a few steps to a landing area and then slightly changes direction, a few more steps to another landing area and so forth. Ultimately there is a top landing area which is the ‘WHY’, your final business goal.

Each landing area represents an intermediate goal needing to be reached within your marketing strategy to move your Network Marketing business forward. The steps are individual tasks that you must accomplish to reach each intermediate goal.

Internet marketing terms are plentiful and the Staircase Marketing Concept is one that can be easily comprehended, implemented and passed on to group members. Even if you are a beginning marketer, you can conceive of a plan to get from one point to the next.

Your marketing plan requires certain elements be accomplished no matter your location; a brick and mortar building located on a street corner or an internet business. You need 3 basics; a message, an effective communication channel, and hungry traffic.

The key to preparing a Staircase Marketing Concept is identifying the early landing areas to reach and each step to reach them. Organize them based on importance and take action. As you reach each one, celebrate the achievement. Working on your own out of your house can be lonely. Celebrating the small victories you reach along the way helps with motivating yourself on to the next landing area.

Each celebration could be a stand up and yell or walk around the block or just get away from the computer for 5 minutes.

Allow yourself a victory dance.

When you reach a larger landing area (goal), celebrate on a slightly larger scale. Remember what it took to get there, the milestone you have reached, and provide a relative celebration. This is a powerful motivator, one you can teach to your group so they get the same feelings of accomplishment.

Remember that Network Marketing is about communication. Building a successful Network Marketing business requires work, a structured plan such as the Staircase Marketing Concept, and a group that can celebrate their accomplishments together, no matter how big or small, will create a strong group. You want a strong group for retention purposes so celebrate their victories.

Allow them to celebrate yours. The trust you need will be returned stronger and your assistance to them will be gladly accepted, assisting in the growth of the group. Everybody wins within the group and each member passes along these positive encouragements to their group, on down the line.

What a positive way to better yourself and reach that top landing on the Staircase Marketing Concept path to financial freedom.

Winning Marketing Concepts Made Easy!

There’s nothing more vital to having a successful winning product that will improve your bottom line than having a winning marketing concept. All too often, products that have been promoted and hyped as being the “next big thing” have fallen on their faces because of having a poor marketing concepts. An example the author mentions of a product that got the ide If you are interested in improving your product’s image and increasing your sales, you owe it to yourselves to get, read, and study Martha Guidry’s latest book, Marketing Concepts That Win! One of the best aspects about Marketing Concepts That Win is that Guidry provides excellent examples and case studies throughout her book, and she offers tips, tools, and useful advice to help her readers refine the concept they’ve come up with so that potential consumers identify with the product more. For instance, Chapter 8, “Reason To Believe,” gets into the importance of the reason to believe, or RTB, to a product’s promise to the consumer.

RTBs are often built up over time, and it’s basically a combination of the branding of a product and its motto or other aspects of a company that have stood the test of time and which the public associates the company/product with. RTBs make the public look more favorably towards a new product companies come up with based on a belief system about the company’s track record and branding over the years. What the author terms “brand equity” plays a substantial part in this development of RTBs, as with Smucker’s slogan “With a name like Smucker’s, it has to be good,” or Apple’s image among consumers as being “hip, cool, easy-to-use,” and having “innovative approaches to technology.”

Chapter 4 goes into what the five basic elements are that comprise a concept: a headline, an ACB (accepted consumer belief), it’s benefit to the consumer, the RTB, and an effective wrap-up. It’s a very useful and informative chapter that analyzes what elements make the difference between a good concept and mediocre ones. With Martha Guidry’s guidance, you can learn how to formulate the concepts to sell your products to the widest audience possible.

What are some of the other topics that the book covers? The author takes her readers from the beginning stages she discusses in Chapter 1: Concept Development, to formulating an outline of a concept, to what she calls in Chapter 5 “CleAR,” thinking being the way to come up with the best concepts. The letters refer to “the intersection of three critical areas: content, language, and relevance.” Guidry goes into the importance of each off these three concept elements and how, when they’re effectively combined, they make the overall concept a stronger one that resonates more with consumers.

Marketing Concepts That Win! combines the knowledge of more than fifteen years’ worth of experience that the author has had in brand management, concept development, and research experience. Martha Guidry has walked the walk, having spent six years in consumer marketing for Procter & Gamble and Hasbro. She’s developed concepts to help launch new products for companies such as Arby’s, DuPont, Bush’s Beans, Amway, Pizza Hut, and Dial. If you are interested in marketing and branding your product more effectively, and want to develop a powerful concept to sell it, I urge you to check out Martha Guidry’s fascinating book today!There’s nothing more vital to having a successful winning product that will improve your bottom line than having a winning marketing concept. All too often, products that have been promoted and hyped as being the “next big thing” have fallen on their faces because of having a poor marketing concept. An example the author mentions of a product that got the idea of having a good marketing concept right is McDonald’s McCafe, that has successfully competed against brands such as Starbuck’s. If you are interested in improving your product’s image and increasing your sales, you owe it to yourselves to get, read, and study Martha Guidry’s latest book, Marketing Concepts That Win! One of the best aspects about Marketing Concepts That Win is that Guidry provides excellent examples and case studies throughout her book, and she offers tips, tools, and useful advice to help her readers refine the concept they’ve come up with so that potential consumers identify with the product more. For instance, Chapter 8, “Reason To Believe,” gets into the importance of the reason to believe, or RTB, to a product’s promise to the consumer.

The Behavioral Marketing Concept Has Revolutionized Online Advertising

In today’s modern world where more and more people are conducting businesses online, the marketing strategies have become crucial to have an edge in the competitive world of online advertising. In a scenario where many similar websites are vying for the attention of limited consumers, it would make business sense for a marketer or advertiser to identify the core group of consumers who are genuinely interested in his products and services. This enables the advertiser to prevent the tremendous wastage of efforts and resources which are incurred while randomly targeting all online visitors irrespective of their needs and interest in the product or service offered by the advertiser’s website. The Behavioral Marketing Concept has managed to bring this advantage of identifying the actual potential consumer within the smart advertiser’s grasp.

The Behavioral Marketing Concept focuses on consumers on the basis of their behaviors on Internet sites, rather than strictly by page contents. Clients who subscribe to the Behavioral Marketing Concept target other clients by aiming advertisements to categories or predefined segments. The advertisements and communication messages are created with information compiled from IP details and click stream data. An Internet user visits various interest pages in a category on a specific website. The user is then targeted by the specially created advertisements via a ROS (run-of-site) placement. Under the Behavioral Marketing Concept, the placement is not the key, but the Internet user’s behavior.

Advertisers and online publishers use the Behavioral Marketing Concept to boost the usefulness of various campaigns. The concept is to examine a consumer’s Internet behavior unobserved and then provide the most significant advertisement based on conduct. Theoretically, Behavioral Marketing Concept aids different advertisers in conveying the advertisement specifically to online users who are probably influenced and interested in the product and service on offer. Tacoda & Revenue Science are two leaders in the markets of Unites States of America, which focus strictly on assisting advertisers and publishers to implement Behavioral Marketing Concept.

Moreover, the big advertisement networks (Microsoft, ValueClick, Advertising.com and BlueLithium) have actually added the implementation of the behavioral marketing concept to their services and are able to incorporate it with demographic and geographic targeting. Google claims it will strictly target the marketing of advertisements based on the details of the particular page where the advertisement is displayed. This particular aspect of the behavioral marketing concept is referred to as Contextual Marketing.

Applying the behavioral marketing concept, in the latter half of 2002, Yahoo initiated its initial version of Behavioral Marketing. The product which also supported European and Asian scoring for visitors was known as “Fusion”. In the year 2003, Yahoo started a redesign initiative for its behavioral marketing profiling technology, known as Behavioral Targeting 2.0. Assorted improvements in visitor scoring, automated categorization, inventory predictions and enhanced reporting were all rolled out over the last several years. When it comes to privacy issues, a number of advocacy groups and online users are strongly concerned around this sort of behavioral marketing. However the advantages offered to advertisers and users will ensure that the concept is around for a long time to come.

I Love Chocolate Marketing Concepts: Passionate Invigorating Strategies Bring Satisfying Prosperity

Decadent! Positively sinful, delicious chocolate offers a marketing concept that rocks the road to wealth and prosperity. When you get passionate about marketing your product, you share the flavor and concept with valuable clients and consumers, bringing them closer to the brink of exposure to your delicious treasure.

I love chocolate because it soothes the soul.

The rich decadent flavor of chocolate brings satisfaction to new highs with adrenaline increasing snap. The simple joy of chocolate enriches life. It is impossible to nibble on chocolate and feel sad or bad about your life and who you are. Chocolate brings a wealth of energy to your life. The value of good chocolate is immeasurable.

I love marketing because it breaths life into business.

Marketing reveals the value of a product or service. When you put together a marketing plan for your business and set out to fulfill that plan, you gain ground and find success. Marketing is the wealth of activity that brings prosperity to your business. The value of marketing your business is measurable in profits.

I love productive concepts because they breed enthusiasm.

Concepts encapsulate an idea making it viable and useful. With conceptual understanding of any idea comes distinct steps set into action that will enable you to achieve a goal at the end of the project. As concepts develop, enthusiasm grows and we become passionate about a project, giving wings of flight to the energy necessary for accomplishment. Concepts bring measurable profitability to your business.

Chocolate marketing concepts enrich the presentation of a product or service, creating dynamic energy in a paradigm of success. If you want to succeed abundantly, add chocolate marketing concepts to your visualization of success. The energy gained will rock your business strategies with triumph.